Brand Story of Celine
2009
Since 1945 Celine Vipiana by female designers in Paris opened its first shop “CELINE, Le bottier pour enfants”, started out selling shoes, senior boys, a famous French brand Celine, have precisely sixty years of history. Since the franchise since the 1959’s, women’s handbags as the main project Celine. Handbags to a variety of patterns, such as the two carriages, Omega, flowers, and a half mark, it is deeply representative of the classic Celine.
In 1950, the first CELINE mark “Elephant” was born, which represents a childlike innocence, happiness and joy. CELINE was introduced as a marker for the series and remember the theme of children’s clothing items, most welcome. While in 1966, marking the birth of the classic horse designs. This marked the birth of the founder Celine because her husband, Richard Vipiana love horse riding sports, so this was the noble leisure activities integrated into the design.
Celine in the sixties started to design for product design, are also reflects the brand luxury and women turned to the noble image of the leather products. And in 2005 to celebrate the sixtieth anniversary of the brand, this pattern is more marked Le Sulky be re-used in the series. Celine another trump card marking the first time in the 1977 series and a half months in the travel bag carriage patterns in the “C” also represents a founder of the brand Celine tribute.
Celine the most important mark, must be mentioned in the 1973 birth of the Arc de Triomphe chain patterns. This tag is still in use today, on behalf of the brand’s extraordinary creative spirit and Qingli refined image. In December 2001, Celine was launched in 12 countries in Europe limited edition coins to commemorate the bag was replaced by the Euro currency, witnessed a significant moment in history in Europe.
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