About Hermès

Jan 12
2010

imagebaiducom__200611110244479All of the products to the essence and beauty, impeccable, is Hermes’s goal. Hermes currently has 14 series of products, including leather goods, bags, scarves, men and women clothing line, perfume, watches and so on, most products are hand crafted, and no wonder they called Hermes product is profound thinking , grade noble, rich in content, technology exquisite works of art. The Hermes boutique, through its spread in the world more than 20 countries and regions, more than 200 stores, melt into the fast-paced modern life, let the world return to the embrace of traditional elegance.

After 160 years of wind and rain vicissitudes of life, Hermes family of several generations to work together so that the brand name of Yuanyang Health. As early as the dawn of the 20th century, when Hermes had become a French-style typical of luxury consumer goods. The 20th century, 20’s, the founder of Di Aili. Grandson of Emile Hermes Hermes brand once commented: “leather products to create movement and elegance of the great tradition.” Hermes Paris, the city is only one specifically for the production of a variety of supporting carriage horses decorated with exquisite shops In mid-1885 at the Paris exhibition, Hermes won the first prize for such products.

Since then, the son of Emile Hermes. Charles to build shops, production and sales of items such as saddle and began to retail business.

Development of Hermes

Jan 12
2010

imagebaiducom__21271230683586885With the emergence of automobile and other means of transport and development of Hermes began converting, the exquisite craftsmanship of its other products used in the production process, such as wallets, bags, handbags, watches, belt, and some sports, such as golf, polo, hunting and other aids required, but also designed high-end sportswear.

Hermes brand all of our products are superior selection of the most advanced materials, focusing on craft decoration, exquisite detail, with its excellent quality and has won a good reputation.

In the history of Hermes, but also with the sensational news of time is its Prince of Wales in 1920 for the design of the zipper-style golf jacket, becoming the 20th century, the first successful design leather clothing. Hermes fourth-generation heir to. Cover Long and Luo Bote. Dumas, in its leather products on the basis, but also developed a perfume, the first paste and other new categories, 60 years of this century, constantly developing and growing the company have all kinds of Hermes fashion and perfume and other products.

In 1970, Hermes was just a pure family handicraft factories, but 15 years later, it has grown for the production of super-high-level boutique multinationals, turnover expanded five times, now Hermes size of the company is also constantly expansion. 1992 turnover of 2.5 billion francs (net profit of 176 million francs).

The history of Hermès

Dec 02
2009

In the 1920s, Hermès development path is also actively expanding to the handbag, bag, gloves, belts, jewelry, notebooks, as well as watches, ashtrays, scarves and so on. Even in the fifth generation of the Robert Dumas took over, it has even rolled out of the perfume, ties, suits, shoes, accessories, bath towels, porcelain, jewelry, men and women clothing, watches and desk ornaments series of new products, so that Hermès truly become a position across the whole of life on behalf of the taste.

Today, Hermès group is divided into three systems, namely, Hermès Sellier , La Montre Hermès  and Hermès Parfums; 186 stores worldwide, with 56 retail counters, in order to Hermes has always been maintained by the maintenance of taste and image, all the product design production, the pattern of each store’s design, even the display cases are original custom in France only by air to the country, expect to maintain the century-old.

The current Hermès Group, the headquarters is located in the famous No. 24 Fubao Avenue, the responsible person is Jean-Louis Dumas-Hermes Dumai. Hermes. One of the women’s designer is Martin Margiela (retired), who first joined the 1998 Winter Hermes family of Belgian designers, has always been low-key style to style and the pursuit of exquisite perfection of creativity, so that Hermès Women’s tenure Hermès group is still elegant, there is no excess of the design, but highlight clothing temperament, at the same time to show the functionality of clothes and a high degree of comfort, is currently ongoing to Hermès captured an important figure in people’s minds.

Hermès

Dec 02
2009

Hermès years ago to manufacture high horse with well-known in Paris, and post-launch of bags, clothing, scarves, perfumes, enamel jewelry and household goods, to make the brand more comprehensive diversity.

Hermès Handbags early in order to create a well-known high-level horses in Paris, and post-launch of bags, clothing, scarves, perfumes, enamel jewelry and household goods, to make the brand more comprehensive diversity. All of the products to the essence and beauty, impeccable, is Hermes’s consistent aim. Hermès has a 14 series of products, including leather goods, bags, scarves, men and women clothing line, perfume, watches and so on, most of these hand-crafted, and no wonder they called Hermès product is profound thinking, high quality, connotation rich and exquisite works of art technology. Hermès boutique let the world to return to the embrace of traditional elegance.

Thierry Hermes, the founding of his harness manufacturing company, and his first manufacturing business that is for the horse collar! In order for horses to wear the neck collar affixed, Thierry Hermes spent a lot of time and effort, meticulous, and finally in 1867 the exhibition was the world first-class business leather medal, but also laying the ground for and carry out his harness leather series a solid foundation.

However, this production made with hair from the horse family business, when the advent of the car underwent a radical change, in the third generation of Charles-Emile Hermès under the control Hermès (Hermès) not only failed to the brink of demise, instead, leather series and the “saddle stitch” in the trunk, creating a new style of the spirit of Hermes, so that experiences like Hermes reborn as the cause of the growth, and established the unique style of Hermes.

Dior

Nov 27
2009

Christian Dior (abbreviated CD), has been synonymous with the dazzling haute couture. His gorgeous selection of high-end, superior fabrics showed dazzling, dazzling gorgeous and elegant ladies, and has never concerned about the fashion industry. He inherited a tradition of French haute couture, and always maintain high-level design of gorgeous line of fine workmanship, high society to meet the aesthetic taste of mature women, a symbol of French fashion on the highest spirit of Dior in Paris, the status of the brand very high.

Dior is hailed this century, one of the best designers. In 1905, Dior was born in Normandy, France a business owner family, but had his family’s expectations, engaged in political learning, and the final shift due to personal aesthetic preferences, and met Picasso, Matisse, Dali and other artists. Began in 1935, “Le Figaro” of his paintings had also the price of 20 francs each, in Paris in the streets selling their own fashion art. In 1938 joined Robert Piquet (Robert Piquet) the company, he served as assistant designer. Pierre Balmain in 1942 to work with, this time he was in possession of the garment design and structure of such techniques.

In 1946, Dior introduced the first series of works - the “new style” so that he became famous. Then his design out of control: asymmetric skirt, vertical-type clothes, O-, A-type, Y-, H type, tulip type, Arrow … … This series of originality of design, let him walk to the end The most fashion-mae Station. His hard work in Paris, the fashion industry for 10 years, the Paris women’s from the whole to have taken place in the details of a refreshing change.

Dior in Paris after World War II not only restored the status of the center of fashion, but also single-handedly cultivated the design of two well-known master: Pierre Cardin, Yves Saint Laurent. Dior’s new times that this company also pointed out that it is in Saint-Laurent, Make Bo Han, Ferré, and John Galliano designed to have such outstanding efforts, when the date, the Dione is that people still trust the brand , the pursuit, whether it’s clothing, leather, or cosmetics, perfume.

Brand Story of Celine

Nov 24
2009

Since 1945 Celine Vipiana by female designers in Paris opened its first shop “CELINE, Le bottier pour enfants”, started out selling shoes, senior boys, a famous French brand Celine, have precisely sixty years of history. Since the franchise since the 1959’s, women’s handbags as the main project Celine. Handbags to a variety of patterns, such as the two carriages, Omega, flowers, and a half mark, it is deeply representative of the classic Celine.

In 1950, the first CELINE mark “Elephant” was born, which represents a childlike innocence, happiness and joy. CELINE was introduced as a marker for the series and remember the theme of children’s clothing items, most welcome. While in 1966, marking the birth of the classic horse designs. This marked the birth of the founder Celine because her husband, Richard Vipiana love horse riding sports, so this was the noble leisure activities integrated into the design.

Celine in the sixties started to design for product design, are also reflects the brand luxury and women turned to the noble image of the leather products. And in 2005 to celebrate the sixtieth anniversary of the brand, this pattern is more marked Le Sulky be re-used in the series. Celine another trump card marking the first time in the 1977 series and a half months in the travel bag carriage patterns in the “C” also represents a founder of the brand Celine tribute.

Celine the most important mark, must be mentioned in the 1973 birth of the Arc de Triomphe chain patterns. This tag is still in use today, on behalf of the brand’s extraordinary creative spirit and Qingli refined image. In December 2001, Celine was launched in 12 countries in Europe limited edition coins to commemorate the bag was replaced by the Euro currency, witnessed a significant moment in history in Europe.

Burberry

Nov 23
2009

During World War I, Burberry continues to design military uniforms for the British army. In 1924, Burberry is another well-known registered mark: plaid. This from the red, white, black, light brown in color of the grid pattern, was then used in a Burberry trench coat lining, later almost became synonymous with Burberry. In 1930, Burberry is also involved in the pilot clothing design.

With a traditional, refined products like the design style and production, in 1955, Burberry was awarded by Queen Elizabeth, “Royal Warrant (Royal Warrant)” badge. Later, in 1989, Burberry has won the Prince of Wales awarded the “Royal Warrant” badge. In 1967, Burberry began to put it the famous plaid used in the umbrellas, bags and scarves on the Burberry increasingly highlights the characteristics of the product.

In 1970, Burberry East 57 Street, New York flagship store opening. In 1980, Burberry continued to expand retail business in the United States, except New York, the San Francisco, Chicago, Boston, Philadelphia, Washington and other places can all see its stores. In 1997, Rose Marie Bravo as Burberry’s chief executive officer, a new management team to Burberry has brought a new look. The new boutique design, the new product key and distinctive advertising, so that the old Burberry brand new life.

Burberry shoot a group of commercials and posters. In one until today still regarded as a classic posters, Kate Moss dressed in wedding lattice, and the groom wearing a tuxedo lattice held a “lattice of England wedding,” wedding with all the guests were wearing Burberry Vlg child clothing, wedding all the appliances are also used as a decorative Burberry Vlg child. The posters are everywhere rave reviews, it is not only Burberry once again become a popular fashion brand, and let the brand is rapidly gaining the favor of consumers of all ages.

History of Burberry

Nov 23
2009

1856, 21-year-old Thomas Babo Li in Basingstoke Hampshire, England, opened one called “Burberry (Burberry)” outdoor clothing. As the well-run, the store’s business has been increasingly prosperous. By 1870, Burberry has become a well-known locally produced outdoor clothing merchants, and even some famous athletes who were also its regulars.

Fabric supplier had given an apprentice Thomas Babo Li smart extraordinary in his use of the new 1880 weaving method, invented a waterproof, breathable, durable twill fabric, and in 1888 obtained a patent. In 1891, Ba Boli Haymarket in London, opened in the UK capital’s first store, and now there is still the Burberry company’s headquarters is located. The late 19th century, Burberry has designed something called the officers “Tielocken” the windbreaker, it is now known as the embryonic form of Burberry trench coat.

In 1901, Burberry officially commissioned by the British army, in order to design new uniforms for the British officers. At this point, Burberry famous “knight on horseback” logo available, Burberry will it registered as trade marks. The 20th century, the first 10 years, Burberry began to expand their own market, and taken the United Kingdom abroad in Paris and New York set up their own stores.

Occurred in 1911 shocked the world one thing, “Burberry” is the brand known for this reason. This year, the Norwegian explorer Roald Amundsen led by Colonel a five person squad that succeeded in becoming the world’s first people who reached the South Pole, and his equipment is the Burberry brand of outdoor supplies and clothing . In the South Pole, he left a Burberry twill tents to the newcomers to prove that he completed the expedition. Amundsen arrived at the South Pole, the Irishman Ernest Shackleton decided to start across the Antarctic continent, and his expedition was also used in the production by Burberry outdoor products.

Bally

Nov 22
2009

Bally is known for its unique and valuable products, and meet the minds of the customers the product quality, value and style, can be consistent to determine their international brand status.

Bally its origins in a small village in Switzerland Schönenwerd, the family has a ribbon factory. In the same year, he was working in Paris, when dry, buy a pair of exquisite hand-made shoes by hand to give his wife as a gift. Soon, he is committed to delving into the shoe-making skills and art, with the development of local-made shoes, shoe concept will be replaced by a tailor-made for mass production, and opened its first shoe factories, the establishment of good quality, innovation and fashion shoe-making business.

At that time, Bally products, beauty from the beginning, the unique part of the tailoring and fine products. Both shoes at the bottom of the spiral side spaces; boots metal buckle; red edge, which also contained the traditional patterns of Switzerland. Representative product outline clear, durable, there are modern, and is suitable for any occasion use.

Today, Bally is the U.S. private equity fund Texas Pacific Group for all. TPG has all the image management, procurement and marketing are focused on Lake Lugano in Switzerland, the headquarters of Caslano, near Milan, Italy. Bally’s CEO - Marco Franchini assembled a group of international design team, from the two products and design director, Luca Ragonese and Johnny Coca lead, under the Bally’s image and products to an even higher level.Luca Ragonese is responsible for Bally’s clothing line, and men’s shoes series; while Johnny Coca is a new member of Bally is responsible for Bally’s leather series and women’s shoes series.

The Classic Hermes Kelly Bag

Jun 06
2009

 

grace-kelly-with-hermes-bagHermes Kelly bag got its name from the Princess of Monaco and American movie star, Grace Kelly. It is one of the most sough-after fashion status symbols of the last 50 years. In tandem with the Hermes Birkin, the Kelly bag has attained almost cult status among handbags connoisseurs and celebrities alike.

The name “Kelly Bag” was inspired by the inherent elegance and style of Princess Grace of Monaco, who wed Prince Rainer of Monaco in 1956. The famous actress turned princess once used a large crocodile Hermes handbag to hide her pregnancy in a photograph taken by the paparazzi. The famous photograph was published on the cover of Life magazine in 1956, shortly after her wedding to Prince Rainer of Monaco. Grace Kelly with Hermes Handbag in arm were taken and published on the magazine seveal times after that. Fashion-conscious women everywhere were suddenly primed for princess-inspired purses. Since then, the Kelly bag has been an enduring symbol of traditional elegance. At a price of roughly $10,000 to $60,000, as well as a minimum 3-year waiting list, it is an accessory that most of the world can only aspire to attain.

The ring light of famouse movie star will fade after Grace Kelly leave from the entertainment field. But people didn’t foget she and the Hermes Kelly bag. The Hollywood star power had its influence on the fashion world that the Kelly Bag became the symbol of style that it has been for the last 50 years.

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