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The Walt Disney Company last Friday night publicly announced plans in conjunction with the Shanghai Municipal Government, in Pudong to build the world’s first six Disney theme park, is now to prepare a report on the application will be submitted to the Chinese Government for approval. In this planned project, the Shanghai municipal government affiliated enterprises will be owned 57%, The Walt Disney Company is holding 43%. It is reported that the first phase project covers an area of 1.5 square kilometers, compared with Hong Kong Disneyland Grand three times at a cost of no more than 24.48 billion yuan, the fastest in the opening in 2014. Wall Street Journal, Lianhe Zaobao, also reported a similar content.

According to report, the Disney Group’s current main business is still the media industry, the theme park and resort is the second largest business, accounting for 30% of total sales. In the fourth quarter, parks and resorts business, sales increased by 6.5% year on year to 29 billion, but profits fell 4.2% to 400 million a million dollars. As profits continued to decline, coupled with expectations that U.S. domestic consumption will still be under pressure for some time in the future, the Group is actively seeking to develop overseas markets.

The industry believes that the Disney Shanghai project has been discussed for years, but the delay has not been approved, the reason is to the good macro-economic context, the decision-makers to consider more factors. At present, the trend has obvious global economic recession, China needs a number of major projects to stimulate investment, analysts said, Disney Shanghai project approval process will be relatively smooth.

Disney settled in Shanghai, would undoubtedly have a local tourism, real estate and other industries play a leading role. Securities Times previously reported on interviews with senior analyst at Shenyin Chen Haiming, in his view, Disney settled in Shanghai, will be China, especially Shanghai’s tourism industry constitutes a major long-term positive, while Jinjiang shares will undoubtedly become a travel company the biggest beneficiaries. Road shares, sector, industry and other companies because Long was widely rumored that the “Disney concept”, pre-secondary market stock prices rose.